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03 November 2006

Derailing competition

Broken connection?

Better and bitter (click on image for larger view)
Image source: Ajay Sukumaran

IN TODAY'S fiercely competitive world of advertising, brands understand the value of ads that stand out, are remembered, and have fun with competition. You can tell from the screenshot above that SpiceJet Indian Airlines relishes this. Just derail competitors—Indian Railways, in this case—and fly away with the business!

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