Viral marketing: Samsung Mobile, “Millimetres Matter”

“Millimetres Matter”
Link reference: YouTube.com

THE VIRAL Factory has done a spectacular job with “Millimetres Matter”, a viral video demonstrating the slimness of Samsung Mobile's Ultra Edition II handsets. Directed by Richard de Aragues, the just-released ad shows a microscopic pie fight with insects, shot at high speed and brilliantly edited. Strauss' “Blue Danube” provides the graceful music to this ballet of a fight.

The ad is posted on YouTube and provides a link to www.millimetresmatter.com. Watch out, though: this site quickly redirects you to Samsung Mobile Europe's Samsung Mobile Web site, where nothing suggests the viral campaign at all!

Credits:

• Agency: The Viral Factory, London


• Creative: The Viral Factory


• Production Co: Mad Cow Films, London


• Director: Richard de Aragues & Steve Downer


• Producer: Jonas Blanchard & Nicholas Unsworth


• Editor: Rick Waller


• DOP: Steve Downer


• Post Facility: Rushes


• Telecine Artist: Simone Grattarola


• VFX Artists: Brian Carbin, Richie White, Paul Hannaford, Emir Hasham, Matt Jackson


• After Effects: Brad Le Riche