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29 April 2014

Biba goes to Kemps Corner

Images: Biba Kemps Corner, 21 April 2014
Source: Paul Ancheta on Flickr

INDIA's BEST-loved women's ethnic wear brand, Biba, has opened its flagship store in Mumbai. Appropriately located at the chic Kemps Corner district in South Mumbai, the new store is spread over two floors of contemporary fixtures designed by Bengaluru-based retail designer Future Research Design Company (FRDC). I spent an entire evening with my team dressing up the store and having fun working with a new style of mannequins that we purchased specifically for this store.

With Biba's opening at Kemps Corner, swanky next-door districts Cumballa and Malabar Hills have just become even more fashionable.

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