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23 July 2011

Globus comes to Kolkata

GLOBUS STORES, India's premier fashion specialty store, opened its 31st branch last week at Axis Mall in Kolkata. It's also the brand's debut in eastern India, and the first I've opened for Globus since joining the group in June.

We celebrated our entry into India's cultural capital with bright shouts of color on product, in shop fixtures, and in visual merchandising. The show windows grandly proclaimed Fashion for a Changing Kolkata in reference to the city's recent, historic change of government. Inside, red arches complemented the variegated palette of Western and Indian clothing for young men and women.

I enjoyed working with the shirts and dresses to create the displays, and loved training the visual merchandising team from Mumbai and Uttar Pradesh. They were a youthful, focused bunch of men (and one lady). I hope you can tell from the photos how much fun came with opening the store!

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