Moschino's marionettes in Milan

JUST WHEN the pandemic is changing everything we do, here's Moschino presenting a new opportunity: a more sophisticated use of couture and craftsmanship. At the ongoing Milan Fashion Week, the brand presented its Spring-Summer 2021 collection with no guests . . . and no models.

Lenskart opens India's largest eyewear store

INDIA'S FASTEST-GROWING eyewear brand has just opened its 500th store, which, at 5,000 square feet, also becomes the country's largest eyewear store. Lenskart.com's new concept store in Electronic City, Bengaluru, encourages shoppers to reach out and touch, try, learn, and feel good about the latest eyewear fashion and technology.

What my ex-bosses taught me about looking ahead

RECENTLY, a former colleague surprised me with a short message. "You were the best (boss), and always will be best," this person wrote. I’m fortunate to have been in several positions of leadership, and even more fortunate to have been led by really awesome bosses. My ex-colleague's wonderful compliment gave me a chance to reflect on what I've learned from being a boss and standing out as a leader.

FOCAL POINT : Kokila's logo

PENGUIN BOOKS' new imprint, Kokila, focuses on diverse books for children and young adults. According to Penguin, the imprint's mission is to “add depth and nuance to the way children and young adults see the world and their place in it.”

The mockup and how it makes stores look better

I ALWAYS mock up show windows and in-store displays before rolling them out. Not because I need a pre-approval, but because mockups reveal the essence of an abstract idea and enable other stakeholders to understand and accept it . . . and eventually learn it.

The seductiveness of Ray-Bans

WHEN FORM and function are wrapped in usability and seduction, you get a well-designed product. I can think of one: the Ray-Ban.

In 1937, the American medical equipment manufacturer Bausch + Lomb developed optical glasses for the US Army Air Corps to address vision and glare concerns suffered by their pilots. The eyeglasses blocked 85% of glare and high altitude light. Eventually, Bausch + Lomb created similar glasses for the general public, introducing what eventually became the Aviator model of metal sunglasses and giving birth to the Ray-Ban brand of eyewear. It was an instant runaway success. It stayed on the runway since then.

Eighty years later, Ray-Ban has become the most iconic brand of eyewear in history. From its military roots, the product has now evolved into a fashion must-have. It instantly transforms a user’s style statement, either by adding an edge to the user's overall look or by channeling a celebrity image, thanks mainly to its heavily favored use in film (think Reservoir Dogs, Breakfast at Tiffany's, and Michael Jackson).