INDIA'S FASTEST-GROWING eyewear brand has just opened its 500th store, which, at 5,000 square feet, also becomes the country's largest eyewear store. Lenskart.com's new concept store in Electronic City, Bengaluru, encourages shoppers to reach out and touch, try, learn, and feel good about the latest eyewear fashion and technology.
The Lenskart design team created a space that builds upon the three points of modern selling: showcase, open-sell, and interactive. Nordic and East Asian influences direct the design theme with a balance of rough concrete and smooth marble on one hand, and warm birch and cold steel on the other. Open-ledge and pigeonholed product displays continue to recreate the open-sell Lenskart identity, and the introduction of nesting tables strengthen the showcase mindset.
The store's lighting is deliberately more reminiscent of a fashion store than an optical shop. Shelves lit in warm white drive attention to the chic eyeglasses and sunglasses. Graphics designed in the brand's language complement the ever-increasing flair of the product collections. At the center of the store is the Infinity Zone, an ellipsoidal seating area evocative of the brand's iconic emblem.
Lenskart has strengthened its equity on the uniqueness of its competitive differentiation. It continuously transforms the way shoppers experience eyewear online and in brick-and-mortar outlets. In this store, consumers interact with products using touch screens fitted with Lenskart's online application. The store further invites shoppers to indulge in an eye massage room, and create their own fashion looks in a styling salon. This is the first time such services are provided in an eyewear space in India. Once again, Lenskart has shown the way for the future of eyewear retailing.
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