CHRISTMAS IN Midtown Manhattan is always more than just a holiday shopping tradition. It becomes the world's preeminent showcase of visual merchandising at its grandest and most enchanting form. For decades now, beginning in mid-November, Bloomingdale's, Macy's, Saks Fifth Avenue, and other department stores on and around Fifth Avenue outdo each other in transforming their windows into elaborate, magical wonderlands. It's the stuff that visual merchandisers dream of.
On Monday evening, Saks Fifth Avenue unveiled its 2018 windows called "The Theater of Dreams" at the flagship on Fifth Avenue. The launch, in partnership with Broadway Cares/Equity Fights AIDS, was a stunning theatrical event with over 120 Broadway dancers and a theatrical 10-story light show. The store's six windows are themed around Broadway and depict a shopper’s visits to The Fifth Avenue Club and The Salon & Spa at Saks. Digital images are used as backdrops, the first time that Saks ever incorporated such technology in their windows.
The entire launch event encapsulates the New York City we all love: electric, aesthetic, ecstatic! Watch it by clicking the "play" button on the video below. The program starts at 13:40.