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17 January 2016

Biba comes to DLF Mall of India

BIBA OPENED its 200th store in Noida, India last 11 January 2016, at the cavernous DLF Mall of India. I'm excited about this store for two things. One, the company has reached a new milestone by hitting the 200-store mark. Two, we have introduced innovations in shop design and display that no other brand in the ethnic womenswear industry has ever done, making this the most up-to-date and most competitive Biba store in the world! From the Flickr slideshow below, you can see such compelling ideas as "The Biba Look This Month" wall that increases shopper engagement in the store.

It seems like just yesterday that the store design team and I travelled to see the Biba site at the dusty Mall of India. Seeing the shoppers that have been stopping by after we opened, this store is going to be very popular!

Biba DLF Mall of India - Store Launch 2016-Jan-11

Images: Biba, DLF Mall of India. Noida, Uttar Pradesh, 11 January 2016
Source: Paul Ancheta on Flickr

01 January 2016

As 2016 rolls in

Happy New Year!

WELCOME, 2016! I'm pretty excited about this year. After working out the massive kinks of settling into India's most difficult city for a job that I truly like, I expect to finally, fully live in the present moment. One of my favorite musical groups, Swing Out Sister, has a song that resonates exactly what's on my mind for the new year:

Better use your wits or you'll lose your mind.
There's a world to discover and you're running out of time.
Life's a roller coaster ride
that took you by surprise
now you're burnin' up inside!

Make the most of what you've got
for it's better than to not have anything at all.
Take each day as it's your last
or you'll find the future's passed
and you're left with nothing at all!

The song is called "Better Make It Better". Check it out:

2016 is here. Let's all make it better, and let's all make the better things last!