BIBA OPENED its 200th store in Noida, India last 11 January 2016, at the cavernous DLF Mall of India. I'm excited about this store for two things. One, the company has reached a new milestone by hitting the 200-store mark. Two, we have introduced innovations in shop design and display that no other brand in the ethnic womenswear industry has ever done, making this the most up-to-date and most competitive Biba store in the world! From the Flickr slideshow below, you can see such compelling ideas as "The Biba Look This Month" wall that increases shopper engagement in the store.
It seems like just yesterday that the store design team and I travelled to see the Biba site at the dusty Mall of India. Seeing the shoppers that have been stopping by after we opened, this store is going to be very popular!