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21 February 2014

SIGHTED SITE : Satya Paul, “Sumi-e”

AT AMBIENCE Mall in Gurgaon, I saw one of the most compelling show windows this season: Satya Paul's presentation of its "Sumi-e" saree collection. Sumi-e is an ancient form of Japanese ink painting, and the window announces the collection's inspiration in powerful manner.

Of late, we're seeing a lot of department store and branded show windows filled with props that overwhelm and drown the product. Satya Paul's window does exactly the opposite, balancing product and graphics in a sea of negative space. The glass-stuck Japanese flower, done in sumi-e style, begs for a standing ovation!

Kudos to the Satya Paul team. They do know their stuff.


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