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06 June 2018

TIME covers drones covering TIME

This week's TIME magazine has arguably its best cover in a very long, er, time. In this case, TIME doesn't just cover drones: drones cover time, literally. And the outcome is both as hopeful and ominous as its well-written coverage. Read about this special coverage (with a special cover) online.

Like Google, TIME's brand authority is so potent that it can totally manipulate its logo and remain recognizable. TIME changes with the times, but the face is still the same.


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