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13 March 2014

Unsure about Taxi For Sure

FROM UNAPOLOGETIC tardy drivers to vomit on the car floor, it seems that every reason has been thrown at me to dislike cab rental start-up Taxi For Sure. I've been a most avid evangelist for the firm for the past 18 months, giving it the thumbs-up on every word of mouth and social medium possible. The group links commuters to taxi operators through online and mobile apps, and it does have a robust front-end facility. However, it seems to struggle in aggregating cab operators who share their brand promise of quality service.

I booked my cabs through Taxi For Sure for the entire two-day duration of my stay in Chennai. I often did this to guarantee seamless cab availability. On the first day, I was picked up half an hour late from the airport by a driver who barely spoke English and Hindi. After requesting for a driver who could understand English, I got one―and this one made me nervous by beating the red light and making an illegal U-turn. The following day, I rode on a cab thick with dust inside and dried vomit on the floor mats. The cab was immediately changed after my phone-in complaint. At the end of the day, though, the driver insisted on giving me a fake invoice. I naturally, angrily disagreed. It didn't help that the Chennai hotline was unusually arrogant and self-serving on the phone.

The experience left me confused, angered, and betrayed. I created online dialogs with Taxi For Sure, but they ended up nowhere. To date, no senior official from the firm has come around to offer an apology and a commitment to better service. Unless and until Taxi For Sure resolves its birthing issues and accepts the precariousness of their customer base as a fact, I will no longer continue to give them my trust and support.

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