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14 March 2014

TRAVEL TALES : How to make passersby pass by in Chennai

LOOK CLOSELY, as you may miss the error with all the black things happening in this Kenneth Cole show window in Phoenix Marketcity in Chennai. Found it? That's what happens when visual merchandisers neglect the details. I had to walk in and ask the store manager to immediately correct the grammatical error before Kenneth Cole himself throws a tantrum.

Nevertheless, never mind the missing letter “S”. The bigger catastrophe is the use of everything that makes a show window font a failure: thin, black, italic, and serif. The recipe makes the message unreadable. To worsen its legibility, there's the use of mirrors and black merchandise behind it. Apparently, the vinyl cutouts have been there for a week, and no one else had noticed the errors. I rest my case.


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