FROM UNAPOLOGETIC tardy drivers to vomit on the car floor, it seems that every reason has been thrown at me to dislike cab rental start-up Taxi For Sure. I've been a most avid evangelist for the firm for the past 18 months, giving it the thumbs-up on every word of mouth and social medium possible. The group links commuters to taxi operators through online and mobile apps, and it does have a robust front-end facility. However, it seems to struggle in aggregating cab operators who share their brand promise of quality service.
I booked my cabs through Taxi For Sure for the entire two-day duration of my stay in Chennai. I often did this to guarantee seamless cab availability. On the first day, I was picked up half an hour late from the airport by a driver who barely spoke English and Hindi. After requesting for a driver who could understand English, I got one―and this one made me nervous by beating the red light and making an illegal U-turn. The following day, I rode on a cab thick with dust inside and dried vomit on the floor mats. The cab was immediately changed after my phone-in complaint. At the end of the day, though, the driver insisted on giving me a fake invoice. I naturally, angrily disagreed. It didn't help that the Chennai hotline was unusually arrogant and self-serving on the phone.
The experience left me confused, angered, and betrayed. I created online dialogs with Taxi For Sure, but they ended up nowhere. To date, no senior official from the firm has come around to offer an apology and a commitment to better service. Unless and until Taxi For Sure resolves its birthing issues and accepts the precariousness of their customer base as a fact, I will no longer continue to give them my trust and support.