“Millimetres Matter”
Link reference: YouTube.com
THE VIRAL Factory has done a spectacular job with “Millimetres Matter”, a viral video demonstrating the slimness of Samsung Mobile's Ultra Edition II handsets. Directed by Richard de Aragues, the just-released ad shows a microscopic pie fight with insects, shot at high speed and brilliantly edited. Strauss' “Blue Danube” provides the graceful music to this ballet of a fight. The ad is posted on YouTube and provides a link to www.millimetresmatter.com. Watch out, though: this site quickly redirects you to Samsung Mobile Europe's Samsung Mobile Web site, where nothing suggests the viral campaign at all! Credits:
