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06 May 2007

Viral marketing: 
Samsung Mobile, “Millimetres Matter”

“Millimetres Matter”
Link reference:

THE VIRAL Factory has done a spectacular job with “Millimetres Matter”, a viral video demonstrating the slimness of Samsung Mobile's Ultra Edition II handsets. Directed by Richard de Aragues, the just-released ad shows a microscopic pie fight with insects, shot at high speed and brilliantly edited. Strauss' “Blue Danube” provides the graceful music to this ballet of a fight.

The ad is posted on YouTube and provides a link to Watch out, though: this site quickly redirects you to Samsung Mobile Europe's Samsung Mobile Web site, where nothing suggests the viral campaign at all!


  • Agency: The Viral Factory, London

  • Creative: The Viral Factory

  • Production Co: Mad Cow Films, London

  • Director: Richard de Aragues & Steve Downer

  • Producer: Jonas Blanchard & Nicholas Unsworth

  • Editor: Rick Waller

  • DOP: Steve Downer

  • Post Facility: Rushes

  • Telecine Artist: Simone Grattarola

  • VFX Artists: Brian Carbin, Richie White, Paul Hannaford, Emir Hasham, Matt Jackson

  • After Effects: Brad Le Riche


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