THIS IS the story of Biba, encapsulating 30 years of excellence in product and service. I created this video to help commemorate the company's vision ahead, with the idea of linking past, present, and future. It also celebrates the men and women who have helped build Biba as the most admired ladies' ethnicwear brand in India. The video debuted at the company's annual get-together in June 2018. It is now being used as part of corporate orientation sessions for new employees.