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30 October 2006

Swansong a decade ago

Launch of Maximizer in SM Megamall, Philippines

Launch of Maximizer in SM Megamall, Philippines
Image source: Paul Ancheta

TEN YEARS ago today, I wrapped up a series of in-store activities in Manila that launched Triumph International's Maximizer brand. I was also preparing to leave the company after nine years, so I ensured that the event would be my best project ever. My team of young display artists and vendors worked enthusiastically in executing the most appealing displays the stores had ever seen. The launch effectively resulted in high visibility and busy cash registers for Maximizer. My Triumph swansong turned out to be a melodious triumph.

The launch featured a thirty-minute fashion show recreated for seven days in seven stores. This was a first-ever activity in the Philippines. On this day, I remember the music that I organized for the show. Listen to Matt Bianco's happy, bouncy version of Georgie Fame's “Yeh Yeh”, from the band's 1986 album Matt Bianco.


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