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08 July 2007

Viral marketing: 
AR Rahman, “Ek Mohabbat (One Love)”

Ek Mohabbat (One Love)”
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THE NEW 7 Wonders of the World have been announced—and the glorious Taj Mahal made it. Indians had been vigorously campaigning for its well-deserved inclusion through a global voting system. The most catchy effort is a music video by singer-composer AR Rahman called “Ek Mohabbat (One Love)”. Shot at the monument grounds, it captures the myriad textures, rhythms, and patterns of the land, and the love that unifies these diversities. Watching the video makes me privileged to be amongst the Indians.


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